AKO
2020 • Paid Partnership / Short Documentary
Director: Jessica Sanderson
Production Company: Hexwork Production
Agency: DRUM
Platform: The Spinoff
'Ako' was a promotional video to promote the app 'Kupu' created by Spark to help beginner learners of te reo Māori find kupu Māori (Māori words) in their environment. It follows three learners and their motivations for starting their reo journey.
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Featuring: Simon Day, Jacinta Gulasekharam & Haider Khan
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Produced by The Spinoff in partnership with Spark NZ • Producer: Maddie Walker • DOP: Tim Flower • Editor: Steve Gulik • Sound: Tipene Rogers & Trent Williams • Production Assistant: Frith Armstrong
“This is a lifetime journey. Because the more you learn the more you understand, the more you realise what you don’t know… it’s not just the te reo (the language) part – it’s te ao Māori (the Māori world). It’s allowed me to connect at a deeper level. It literally has changed my life.”
– Haider Khan.
