2023: Online Course / He Kohinga Kōrero
'ADVANCING MĀORI ASPIRATIONS'
ROLE: CREATIVE DIRECTOR
A six-module (kōnae) course for Te Tihi o Ruahine, commissioned by Te Aka Whaiora
2018-2022: Documentary TV Series
'MOKO'
ROLE: DIRECTOR
Eight-part documentary series
Currently on-air, Whakaata Māori
2020: Branded Content
'Ngā Wānanga o Hine Kōpū' for Te Hiringa Hauora
ROLE: DIRECTOR
Spinoff & Hexwork Productions
2020: Branded Content
'Ako' for Kupu
ROLE: DIRECTOR
Spinoff & Hexwork Productions
2019: Short Film
Ways To See
ROLE: DIRECTOR / WRITER
NZ Film Commission Fresh Short
Produced by Sandy Lane Productions
2015 - 2020: FRESH
Hawaii, Rarotonga, Guam,
Samoa, Tahiti & Aotearoa based shoots
ROLE: Field Director & Editor
TV Show created by Tiki Lounge Productions for TVNZ
2017: Brand Story
LilyBee Wrap
ROLE: DIRECTOR
Mixed View
2017: Music Video - Aaradhna
Forever Love
ROLE: DIRECTOR/EDITOR
2015: Music Video - Shapeshifter + The Upbeats
Solitaire
ROLE: DIRECTOR / EDITOR
2015: TVC
New Zealander of the Year Awards
ROLE: DIRECTOR / EDITOR
2015: Television Series
Comedy: Find Me A Māori Bride
Māori Television
Brown Sugar Apple Grunt Productions
ROLE: CONTINUITY + DIRECTOR (EP 5-6)
2015: TVC
ROLE: DIRECTOR / EDITOR
2014: Group Illustration Show
ROLE: CONTRIBUTING ARTIST / EVENTPRODUCER
2014: Music Video - Ginny Blackmore + Stan Walker
ROLE: DIRECTOR / EDITOR / CO-PRODUCER
2013: Television Series - Totes Māori
Segment director: Documentary Profiles
ROLE: FIELD DIRECTOR / EDITOR
2013: Music Video - Tama Waipara
Medicine Man
ROLE: DIRECTOR / EDITOR
2012: Music Video - Kora
Drop Dead Killer
ROLE: DIRECTOR / EDITOR
2012: Music Video - Ria Hall
Best of Me
ROLE: DIRECTOR / PRODUCER / EDITOR
**Winner of NZ On Air, ‘BEST VIDEO OF THE YEAR BY A MĀORI ARTIST’, 2012 Māori Music Awards
2012: Music Video - A Hori Buzz
-Turnaround
ROLE: PRODUCER / DIRECTOR / EDITOR
RECENT WORK
About
Pronouns: She/her/ia
Jessica Sanderson (Ngāti Kahungunu ki Heretaunga, Te Ātiawa, Pākehā) is a television & film director based in Aotearoa New Zealand. Themes around identity and memory often appear in her work. Jessica is also passionate about working on stories that promote healing and on documentaries that can elevate inspiring voices to influence positive change. She is also a trained designer and passionate about creating beautiful imagery.
Jessica has 10+ years of experience in the television industry in multiple roles. In 2019 she acted on her love for cinema and drama, writing and directing her first NZFC-funded short film – WAYS TO SEE (Sandy Lane Productions). Currently, she is writing her first feature film, supported by mentorship from the 2021 ‘Film Up’ program with Script to Screen. Jessica is passionate about the arts and supporting artists when possible – and has created MUSIC VIDEOS for some of Aotearoa’s most prolific musicians.
Recently, Jessica finished directing MOKO (Velvetstone Media), an 8-part documentary series that explored the modern revival of tā moko (traditional Māori tattooing). Jessica’s commitment to the project, which started in 2018, was motivated by images of her tupuna (nō Heretaunga) wearing facial moko and the hope that it be just as commonplace for future generations.
Jessica has a strong visual aesthetic – heavily influenced by the moody fantasy films of her childhood and contemporary Māori Art. Her own artistic impulses were fostered as a young person by her whānau. Before she realised directing was her path, she had intentions of being an Art Director and trained in ‘Performance Design’ at Massey University & Toi Whakaari (2009). She remains passionate about collaborating with people driven to create powerful imagery. Two of her most recent projects, 'Moko' and 'Ways To See', won cinematography awards for peers Tammy Williams (Ways To See) & Bevan Crothers (Moko). Moko was also a finalist in the 2022 Best Awards for Moving Image, Long Form.
Predominantly a director, Jessica has also held positions as a creative director and editor – working in the promotions and advertising space. Skills she brings to brands, artists and initiatives that promote quality, kaupapa Māori, the environment, or hauora (well-being). Her most recent collaboration involved a partnership with The Spinoff and Te Hiringa Hauora, where she directed and edited a short doco about NGĀ WĀNANGA O HINE KŌPŪ (Finalist 2022 Best Awards – Moving Image, Long Form).
Jessica is currently finishing creative direction for an online offering from Te Tihi o Ruahine, which will share mātauranga on “ADVANCING MĀORI ASPIRATIONS” –which is heavily influenced by 'Whānau Ora', an indigenous and holistic approach to wellbeing.
Jessica also spends her time reviving her visual arts practice, learning te reo Māori and being a māmā. To contact Jessica about potential collaborations – please get in touch with her agent via Dusty Road.

Photo by Todd Karehana (2021)
